Top 5 Social Networking Apps in Kenya Q1 2022

In Q1 2022, the top 5 social networking applications in Kenya showcased diverse performance trends across downloads, revenue, and active users. Here's a detailed look at their quarterly performance, based on data from Sensor Tower.

WhatsApp Messenger maintained a steady weekly revenue of around $2-$3. Downloads fluctuated, starting the quarter with about 48.8K and peaking at 200K in the week of March 21. Active users saw a slight decline from 11.2M at the beginning of the quarter to approximately 10.9M by the end.

Telegram Messenger did not generate revenue during Q1. Weekly downloads varied significantly, starting with 26.8K and spiking to 179.6K in mid-March. Active user numbers showed a slight increase early in the quarter, peaking at 2.5M in the week of February 7, before settling at around 2.1M by the end of March.

Facebook generated a weekly revenue ranging from $166 to $498. Weekly downloads followed an upward trend, starting at 53.6K and reaching 105K in the last week of March. Active users increased from 9.5M at the start of the quarter to nearly 10M by the end.

Messenger saw minimal revenue, with a few weeks reporting around $2-$3. Downloads showed a steady increase, starting at 30K and peaking at 51.3K in the week of March 21. Active users grew from 3.4M at the beginning of the quarter to about 3.6M by the end.

imo-International Calls & Chat experienced a strong revenue growth, starting at $63 and peaking at $676 in early March. Downloads grew steadily from 20.2K to 34.9K by the end of March. Active users also saw growth, increasing from 362K at the start of the quarter to approximately 435K by the end.

For more detailed insights and data, visit Sensor Tower.